Project 24 began shortly after the tragic events of October 7th, in response to a pressing need for better support. Our story starts with Bubu, a chicken breeder from Kibbutz Reim, who bravely fought alongside six others during an attack by 110 terrorists. After the attack, the entire kibbutz had to move to a hotel in Eilat. The community was in shock and struggling to adjust to their new reality. A few days later, Bubu's lifelong friend, Daniel, visited him at the hotel. They spent time together with the kibbutz community, and it became clear that the help coming from abroad didn't always fit the community's needs. This showed the need for a different kind of help, which led Bubu and Daniel to start Project 24. Project 24 starts by listening. Understanding that the kibbutznikim are proud and self-sufficient, we spend hours with them, creating a safe space for them to open up and share their true needs. We divide them into smaller, more organic groups—mothers, soldiers, business people—where they feel comfortable sharing. We ask two key questions in these groups: "What went wrong?" and "What is your superpower?" This helps us understand their unique strengths and challenges, laying the foundation for tailor-made projects based on our three principles: Empowering from within: Instead of simply donating, we empower individuals by purchasing goods or services from them, preserving their dignity. Creating win-win projects: We believe in mutual benefit, ensuring everyone gives and receives something valuable. This fosters long-lasting relationships and sustains our efforts for years to come. Leveling the playing field: We invite everyone to contribute their superpowers—whether connections, ideas, expertise, or know-how—making meaningful impact as a collective effort. As you explore our projects, you'll see the impact we've already made with our growing Project 24 community. We invite you to join us, as there is much good we can do together.